Step 3

Whatever the platform or project, storytelling remains at Pantsuit Nation’s core. The words “Your Voice Matters” greet visitors on the home page of the organization’s website, and its vision statement begins: “We believe that stories are an essential part of activism.” First-person narrative can create social change and empower people in ways that abstract policy discussions or data-driven approaches can’t, Tunis says, adding that her favorite posts on Pantsuit Nation are from women running for office. “Storytelling,” she says, “is one of the oldest communications tactics we have.”